Benefiting from the rapid development of the whole house customization industry, the market demand for melamine veneer continues to expand. According to the data, the market size of China's whole-house customization industry will exceed 600 billion yuan in 2024, and the proportion of melamine veneer procurement will increase from 37% in 2019 to 51%, becoming the core driving force for industry growth.

Leading custom home furnishing companies such as Sophia and Oppein have launched "substrate traceability" plans to strengthen supply chain control and promote the standardization rate of melamine veneer products to 89%. In order to match the needs of customization, board companies continue to enrich the product matrix, and the mainstream sizes have covered various specifications such as 1.22 meters× 2.44 meters, 1.83 meters× 2.745 meters, etc., and the thickness range is from 3 mm to 40 mm, which can meet the customization needs of different scenarios. At the same time, digital printing finish technology shortens the product color update cycle from 3 months to 15 days, and the AI color grading system achieves 95% color difference recognition accuracy, further improving personalized service capabilities. On the channel side, the online and offline collaborative sales model is becoming increasingly mature, which has contributed 60% of the industry's revenue and has become an important support for enterprises to expand the market.